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College of Human Ecology

Students, video push Proud Campaign

Wednesday, February 10, 2010

Anna Zeiger, junior in nutritional sciences, and her K-State Proud Campaign team members hope to raise $115,000 this year to help keep their peers in school when money runs out.

Ziegler is co-chair for the annual all-university student philanthropic effort. Reed Pankratz, marketing and public relations, and Robert Swift, political science, are also co-chairs.

Megan Barnett, nutrition and kinesiology sophomore, and Christina Farmer, freshman in hotel and restaurant management, serve on the advisory board.

To promote the campaign, anthropology professor Michael Wesch and digital ethnography students organized and filmed a flash mob of kindness. For the project, 100 students pooled their money and preformed random acts of kindness for other students, like helping pay for books and lunch. The students also lifted a car to get it into a parallel parking space in Aggieville and carried students across a busy intersection.

Watch the video below:

Read more about the flash mob project on the Digital Ethnography web site. For more information about the campaign, visit the K-State Proud web site.

Prepared by University media relations and human ecology communications

This article was posted on Wednesday, February 10, 2010, and is filed under Food, Nutrition, Dietetics and Health, Hospitality Management.