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Joy Kozar

Photo of Joy Kozar

Associate Department Head/Graduate Director/Associate Professor

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Departments & Academic Units:
Contact Info:
219 Justin Hall
(785) 532-1394
Areas of Specialization:
  • consumer loyalty and purchasing behavior
  • social and psychological aspects of dress and appearance
  • global issues in the production and distribution of apparel and textile goods

Short Biography

Joy Kozar received her bachelor’s and master’s degrees in apparel and textile marketing from Kansas State University. While working on her undergraduate education, she also completed a minor in business administration. In 2004, Kozar graduated with a Ph.D. in textiles and clothing from Iowa State University, where she received a minor in gerontology as part of her scholarship focus on older consumers. Dr. Kozar has experience teaching a variety of classes, including apparel and textile marketing, entrepreneurship, visual merchandising, principles of buying, globalization and apparel and textile trade, and consumer behavior. Her research endeavors center on three major areas, including:

  1. consumer loyalty and purchasing behavior, particularly research on the older adult market segment;
  2. social and psychological aspects of dress and appearance, including topics examining social comparison and media and advertising influence on body image, satisfaction, and self-perception; and
  3. global issues in the production and distribution of apparel and textile goods, including topics related to social responsibility, labor exploitation in the production of goods, and governmental and industry responses to sweatshop concerns.


Contact Us

Contact Information

College of Human Ecology
Kansas State University
119 Justin Hall
Manhattan, Kansas 66506
+1 (785) 532-5500

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